The Upside Foundation of Canada offers an exciting new platform to help Canadian startups and high-growth companies “Share the Upside” and positively impact our community. We understand that cash is scarce, as is time, so we make ...
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Early-stage companies pledge stock options or warrants to the Upside Foundation, convertible into a small portion of equity. When the company has a liquidity event (e.g., IPO, acquisition), the Foundation sells its options for cash and donates the proceeds to registered charities in Canada. The Foundation has no involvement in the donor companies’ operations.

Benefits to Donor Companies:
• The Upside Foundation is a platform for an early stage company’s CSR (corporate social responsibility) strategy. If many Canadian startups donate through the platform, together we can make a huge impact on society. It’s a simple way to demonstrate corporate social responsibility.
• Huge effort has gone into building the platform to make it easy to use our ready built platform. It is now easy for Canadian startups to participate with legal and tax considerations fully covered.
• Companies that are members of The Upside Foundation get noticed as a leading startup company. It brings significant networking and promotional opportunities.
• Participation builds a strong corporate culture. You can build a lasting legacy for your company, easily shared by employees. Corporate philanthropy has proven to improve recruiting, retention and reputation.