A not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and planet

The B Team is a not-for-profit initiative formed by a global group of bus...
See More iness leaders to catalyze a better way of doing business for the wellbeing of people and the planet.

Founded in the belief that the private sector can, and must, redefine both its responsibilities and its own terms of success, The B Team is developing a ‘Plan B’ - for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.

Plan A - where business has been motivated primarily by profit - is no longer an option.

The B Team is focused on driving action to meet a set of global Challenges that underpin Plan B – by starting ‘at home’ in their own companies, taking collective action to scale solutions and using their voice where they can make a difference.

Leaders include Sir Richard Branson & Jochen Zeitz, Oliver Bäte, Marc Benioff, Sharan Burrow, Kathy Calvin, Bob Collymore, David Crane, Christiana Figueres, Arianna Huffington, Dr. Gro Harlem Brundtland, Dr. Mo Ibrahim, Yolanda Kakabadse, Guilherme Leal, Andrew Liveris, Strive Masiyiwa, Arif Naqvi, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Zhang Yue, Professor Muhammad Yunus, Jochen Zeitz.

For more information go to www.bteam.org

Follow us on Twitter @thebteamhq