We believe shopping online should make life easier, not more complicated so we have gone to great lengths to make the process easy, accurate, and transparent.

You can either use what we call Ideal Size to get your exact T-shir...
See More t size automatically generated based on only five questions - height, weight, age, jeans and shoe size. Ideal Size will give you your ideal fit measurements with 95% accuracy as well as visually compare that with industry standard sizes.

Or you can measure an existing T-shirt you own that you really like. You can even take those measurements, and tell us any alterations you want to make. You then pick the style of T-shirt you want - e.g. v-neck, folded sleeves, pocket, etc.

When a customer purchases a T-shirt from us a T-shirt pattern is generated automatically using an algorithm and a pattern making system we have built in-house. The algorithm is based on the measurements of 10.000 people and uses the principle of linear regression. We employ machine learning so our algorithm will continually become smarter and smarter.

The measurements are double-checked by our pattern maker and sent off to our production in Poland and Lithuania. At our production a designated sewer is assigned to each T-shirt, all T-shirts are sewn by the same person from start to finish. They even sign their name in the hangtag upon completion. After the T-Shirt has been quality checked it is shipped express to the customers around the globe.

All of our cotton has the designation of extra long staple (ELS) cotton, the highest quality in the world. The longer the staple of the cotton, the softer the material. Our high cotton standards also ensure that the T-Shirt won’t twist or pill after wash.

Our core philosophy is to decrease waste and increase transparency in clothing production.

We took the lessons of Lean Manufacturing, and flipped the typical principles of the mass-producing clothing industry on its head. We produce everything one to one. When a customer orders a T-shirt, we start producing it. We have no inventory and no standard sizes. Everything is produced to order.

Because of the personal and customized product, and the accuracy of our algorithm we experience very few returns from customers (3,5%), high satisfaction rates and a loyal customer base.