Salmon is a global digital commerce consultancy. We define and deliver market-changing solutions and customer journeys for the world’s leading brands.

Salmon is a global digital commerce consultancy
– the largest in WPP’s network...
See More of companies. We define and deliver market-changing solutions and customer journeys for the world’s leading brands.

We have a reputation for using our technical know-how to make things happen. But we are creative too, which means we don’t always give clients exactly what they ask for. Instead, we call on our commerce expertise to put forward new and challenging ideas. We then help brands decide what to do, before we go on to deliver.

Founded in 1989, with operations in London, Amsterdam, New Delhi, Beijing and Melbourne, we have over 700 experts in multichannel commerce, shaping client platforms that drive €7.4 billion in revenue annually across retail, distribution, manufacturing, FMCG and Direct-to-Consumer (D2C).

Clients include Argos, Asian Paints, Audi UK, DFS, Halfords, Jumbo, LloydsPharmacy, Premier Farnell, Sainsbury’s, Selfridges, Ted Baker and Sligro Food Group.