Supporting the start-up and growth of new digital businesses in geo-disruption, media, information, and marketplaces.
Supporting the startup of new businesses and reinvention of legacy businesses to take full advantage of the ongoing transformation of digital media.
Here are our seven areas of current focus:
1. GeoMarketing, which we define as r...
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einventing marketing throughout the consumer purchase cycle with location-based insights and technologies across mobile, web, and off-line.
2. New digital-first, multi-media next-generation content models to create and aggregate news, information, or vertical interests in ways that are targeted, profitable and scalable.
3. Health information and related businesses for consumers and for health professionals which incorporate best practices, improve quality of life, and help contain the explosive and unsustainable growth in health care costs.
4. New advertising technology businesses that deliver audiences (in the right context, time and place) to brands and drive measurable return on investment, including those that help brands cultivate the power of social media.
5. Social frameworks where individuals and businesses are highly motivated to engage to reach others.
6. E-commerce solutions which enable better consumer discovery, make shopping fun and worthwhile, and improve return on marketing investment for brands or retailers.
7. Cloud-based solutions to help consumers cope with the explosion of personally relevant data inside and outside of their homes.