L2 is a member-based business intelligence firm that benchmarks the digital performance of brands. Learn more at www.l2inc.com

L2 is a member-based business intelligence firm that benchmarks the digital performance of brands. Mem...
See More bership includes access to L2 research, executive education events, and brand-specific benchmarking and strategic recommendations. L2 covers 10 sectors: Auto, Activewear, Beauty, Consumer Electronics, Consumer Packaged Goods, Financial Services, Food & Drink, Hotels, Luxury, and Retail. The company tracks and ranks more than 2,200 brands across four dimensions of digital: site & e-commerce, digital marketing, social media, and mobile.

L2 was founded in 2010 by Scott Galloway and Maureen Mullen in New York, NY. Galloway is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to MBA students. Mullen is Chief Strategy Officer of L2 and leads L2’s research and client strategy teams.

CEO Ken Allard, who previously worked as the Global Managing Director of Strategic Services at Huge, has been with L2 since 2015. CCO Katherine Dillon has lead L2’s Creative Initiatives, previously spearheading ABC Multimedia Group as the VP of Creative and also founding VP/General Manager of ABCNews.com.