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In the 1930s, farmers began trading in their horses for the tractors that revolutionized agriculture...
See More . As those original tractors got older and newer models came out, farmers wanted to trade in old machines for newer models.

The used equipment market was born, and the organization now known as the Equipment Dealers Association began to consolidate all the new sales information. They developed a trade guide to help dealers understand the market as new attachments like corn pickers and disc plows emerged.

The information in the "Official Tractor and Combine Trade-In Manual" empowered dealers to trade used equipment confidently, which enabled them to buy new equipment from manufacturers. It gave lenders enough data to comfortably issue loans to farmers, who then had the cash to buy new tractors and combines.

In the 1950s, the "Official Tractor and Farm Equipment Guide" continued to be the dealers' trusted source for equipment value. The Official Guide steered the industry through the boom time of the 1970s and the downturn of the 1980s. With the arrival of the Internet, the book went digital. Although the dealers who were the pioneers in the agricultural equipment sector wouldn't recognize it in its current form, the IronGuides® “Official Guide" is still the resource dealers, farmers, a lenders and analysts trust to streamline their operations, improve productivity, reduce costs and speed their growth.