Initiative is the culturally-focused communications agency within IPG Mediabrands.

Initiative is a full service global media agency within IPG Mediabrands.

At Initiative, we understand that advertising avoidance behavior will co...
See More ntinue to spread, fueled by new technologies and platforms. This means brands must find new ways to connect with audiences through culture. We pride ourselves in being the premiere culturally-focused media agency with a radical creative streak.

Operating in over 80 countries, Initiative employs 3,200 of the smartest and most diverse talent in the industry. With almost $16 billion in billings annually, Initiative services numerous best-in-class clients such as Amazon, Dr Pepper Snapple Group, Unilever and Uber.