Choose. Play. Upgrade. Blocks is a fully customizable smartwatch. You can make your own unique smartwatch by snapping in the blocks you need.

The world’s first modular smartwatch is here. BLOCKS is the only device of it’s kind. C...
See More hoose from a range of wearable sensors to build the device that’s right for you.

www.chooseblocks.com

When you buy a new gadget, you may feel like there's a feature missing or perhaps a feature you don't use yet pay extra for. There are different smartwatches already in the market or coming soon, but most only do a specific task, such as the Nike Fuel Band activity tracker or the Pebble which can receive emails and texts. Through our market research, we found that people don't want to buy different gadgets for their different needs, but rather prefer platforms. The open SDK platform for smartphone apps proves this, and the Phonebloks concept proved it once again.

An open platform enables customization, which is even more crucial in wearable devices as there are many body-specific sensors available for obtaining valuable data that customers may want to choose for themselves.

BLOCKS will bring such a platform to wearable technology. We are currently developing different blocks, our core which includes the processor, a battery block, three types of displays, and many more that each contain a sensor. These include a GPS block, temperature block, altitude block, gesture recognition block, sports activity tracker blocks, as well as NFC and RFID blocks.

A sports enthusiast may select the sports related blocks such as the activity tracker, heart rate and skin sweat meters. A business user may want to choose the E Ink display for reading emails, the NFC block for contactless payments and an RFID block for accessing offices. The blocks are also very simple to switch around depending on your needs.

BLOCKS is also an open community. Not only do we develop blocks and apps, but other companies will have access to our SDK and technology specifications to produce their apps or even put their own sensors in blocks to sell on our Blockstore.

Wearable technology is only just blooming and new smartwatches are rapidly entering the market. Our customizable, open platform will allow us to offer the latest blocks without having to redesign a whole new device, and enables our customers to always have the latest technology.