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Startup	Field	Previous Value	New Value	Status
Latana	Description	Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. With Latana, you can understand how consumers think and feel about your brand by measuring the effectiveness of your marketing strategy by understanding consumer perception of your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Our solution also allows you to get insights into your target audiences, as it provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain access to cutting-edge research expertise with industry-leading analytics that drives your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust. Finally, you can track your brand in just one city or across the world, as you will benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.	Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drives your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust. Track Your Brand in Just One City or Across the World Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.	Historical
Latana	Phrase	Smarter tools. Better marketing decisions	Smarter tools. Better marketing decisions.	Historical
Latana	Blog URL	https://www.latana.com/respurces	https://latana.com/articles/	Approved
Latana	Competitors	Brandwatch	Brandwatch Qualtrics	Approved
Latana	Tags	Brands Brand Building Brand Marketing Brand Strategy	Brands Brand Building Brand Marketing Brand Strategy Branding Consumer Research	Approved
Latana	Video Channel URL		https://www.youtube.com/channel/UCiBfDsrWkSbepZk8WDSkTWg	Approved
Latana	Screenshot			Approved
Latana	Logo			Historical
Latana	CrunchBase	latana		Historical
Latana	LinkedIn	14025328/admin	latana-brand-tracking/mycompany	Historical
Latana	Business Model Type		Data	Approved
Latana	URL	www.latana.com	latana.com	Approved
Latana	Description	Latana helps you get inside the minds of your audience so you can make better decisions and build a better brand. We do things differently around here. So can you. With our help, you can: Understand your brand’s progress over time Focus on your target audience, while also expanding to wider audiences over time Learn from your competitors - and gradually beat them in branding activities Build striking campaigns that connect to your audience	Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust. Track Your Brand in Just One City or Across the World Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.	Historical
Latana	Benefits		Make brand marketing decisions based on fact, not gut feeling	Historical
Latana	Target Customer		Brand and marketing managers in mid-size B2C companies	Approved
Latana	Problem Solving		To get reliable brand tracking data	Historical
Latana	Postal Code		10969	Approved
Latana	Address		c/o Dalia Research, 30-35 Lobeckstraße, Entrance H, 2nd floor	Historical
Latana	City		Berlin	Approved
Latana	Phrase	Grow with Brand Analytics	Smarter Tools. Better Marketing Decisions.	Historical

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