Gianluca Tursi

I'm a Service & User Experience Designer and my good fortune is that I love my role because it allows me to be curious face new challenges and make customers happy everyday.

I believe in innovation by design, to improve people's life, disrupt markets and deliver business outcomes like customers adoption, revenue and loyalty .

In my last projects, I developed a lean mindset that allows me to...
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My responsibility is to create delightful experiences that can bring value to the customers and be truly measured by metrics and KPIs.

My last experience in the startup field pushed me to embrace the "fail fast fail often" mantra and to test my concept with users in order to gain feedback in early stages and enhance it in a continuous development cycle.

My Ingredients:

- Delivering customer-centric solutions with an iterative and MVP approach
- Defining innovative services with design strategy workshops
- Creating delightful experiences in order to anticipate and solve customer pain points
- Applying Lean UX and startup methodologies to big companies.
- Conducting user research and Usability tests;
- Coordinating and mentoring design team and working with external agencies
- Developing high-fidelity prototypes

Gender: Male