Gary Burtka

CHIEF MARKETING OFFICER | VICE PRESIDENT OF MARKETING | VP OF CLIENT SERVICES

I am a creative, entrepreneurial Senior Marketing and Client Services Executive with 16 years of strategizing and building integrated, cross-channel marketing campaigns that bolster brands, spur revenue growth, and deliver top ROI.

My background includes experience and expertise in digital marketing, including website ...
See More architecture, content creation, SEO, SEM, email, display advertising, social media, mobile, and affiliate marketing.

I am particularly strong in building top-performing teams of talent marketing professionals.

Equally strong in P&L management and operations leadership with success in startup and established companies, traditional and new media, and publishing, retail, and ad tech industries.

For example, at Criteo, Inc., I introduced an integration strategy to retarget products across display, social media, email, mobile, analytics, and search products in more than 37 countries that delivered more than a 10-fold increase in annual run rate from $7.5M to $75M+ in two years.

I spearheaded all direct response demand generation channels for Lands’ End, generating $400M in annual revenue from three divisions in the United States and Canada.

Additionally, I grew Shop Smart’s total gross sales from $60M to more than $450M and increased site traffic from <1M to 7M+ unique visitors monthly.

MY EXPERTISE INCLUDES:
* Marketing & Brand Strategy
* Messaging & Differentiation
* Go-To-Market Strategy
* Ecommerce
* Traffic Generation
* Analytics
* Business Development
* Forecasting
* Content Development
* Market Analysis
* Customer Needs Analysis & Persona Development
* Client Services
* Sales Collaboration
* Operations Management
* Executive & Customer Presentations
* Team Building & Leadership

Gender: Male
URL: www.linkedin.com/in/garyburtka