TVSMILES is an advertising-quiz app that rewards users with “Smiles” for interacting with TV- and various digital ad formats. “Smiles” can be exchanged for rewards such as Amazon vouchers, PayPal credit, state-of-the-art smartphon...
See More es, tablets and much more. To collect “Smiles”, users play quiz cards produced in-house by TVSMILES. The quiz cards contain a mix of both editorial as well as commercial content and combine them into a native advertising environment. Since its launch in Germany in September 2013, TVSMILES has been downloaded more than four million times.
Since August 2015, TVSMILES has been significantly scaling up its user acquisition in the UK. Like in Germany, not only advertisers, but also users love this entertaining mix of games and rewards: TVSMILES is currently number one in the entertainment and quiz app charts of the Apple App Store and Google Play Store.
In Germany and the UK combined, TVSMILES currently reaches over 750,000 monthly active users. In Germany, TVSMILES is consistently listed in the top 10 app charts based on gross reach as measured by IVW (equivalent of Nielsen) and AGOF (Working Group for Online Media Research).
After successfully rolling out its UK business, TVSMILES will expand into the U.S. market. Additional international markets are also planned.
TVSMILES’ business encompasses a large variety of options for brand and performance campaigns (CPC, CPI, CPL, CPO, etc.). Additionally, TVSMILES continuously grows their real-time-advertising business and implements new supply-side-platforms every month. TVSMILES can also be booked directly through trading desks.
Founded: January 01, 2013