Klustera´s mission is to digitalize and unify the connection between users and brands with a Marketing Augmentation Platform. Nowadays, there is no feasible way for merchants and brands neither to measure nor optimize in real time...
See More the in-store user activity, nor to coherently speak to their customers across different channels. A workable solution for this has been the deployment of complex CRM systems, artisanal methods such as observation and market research, but only a solution like Klustera can fully leverage the timeliness, relevance and scalability of digital media outside the online world.
Our approach to solve this problem is a platform that combines hardware (commodity routers powered by our proprietary firmware) and software (data wrangling and machine learning algorithms) in order to build an interactive layer upon the physical world.
The market size for a solution like this is enormous. In Mexico alone, brands and merchants spend USD 2 Billion a year to understand and appeal customers at the POS. On the U.S., 48% of retailers are already planning to install a beacon on 2015.
Founded: April 07, 2014